ADT has over 100 years history. This single fact values over all competitors. If you ask me which brand’s decals I will put on my house windows, I don’t think I will put other colors other than ADT blue, fatal temptation.
ADT is good at building brand. On the other hand, you can never be able to find ADT dealer listing on ADT Website. Externally, ADT stresses that ADT is ADT; ADT dealer is ADT dealer; ADT is not ADT dealer; ADT dealer is not ADT. To be a dealer of ADT you need to be super smart since you have to learn a lot of things on your own. That’s the reasons why ADT dealers are smarter.
Compared choosing alarm company to dating, I would say, ADT is a professionally positioned and packaged queen candidate.